Design Strategy
A new multifamily development emerges in Aurora, Colorado. Inspired by the juxtaposition of the land’s timeless presence and the ever-evolving tapestry of culture and society, the brand design for this development pulls from these ideas to create a place that’s connected, contemporary, and fluid.
The Story
To lead into the big idea concept, I created a story highlighting the beauty of a place that sits at a crossroads, in an area poised for decades of future developments, and on land with an agricultural and historical influence. This place looks toward the future with acknowledgment of its rich past.
The Big Idea
Design meant to change with the seasons, the days, and the years, Timeless Tomorrow at E. Jewell Ave aims to inspire a creative, evolving place that inspires optimism, growth, and innovation.
The Principles
Working closely with landscape architects, we were able to turn an ordinary plot of land into a multifamily development with its own identity.
Madeleine Twiggs 