Brand Activations
Hotel Celare is colorful new hotel in Cincinnati, Ohio, and a part of the Marriott Tribute Hotel portfolio. This hotel is all about curiosity, exploration, and finding excitement in the mundane.
Some of the activations below required copy but in addition they required creative thinking. For a hotel who’s purpose is ‘Curate Curiosity’ any activations have to do exactly that.
Below is the hotel key card. This is just one example of the many riddles I developed that would inspire a sense of curiosity. The answer can only be seen with the sheer red card case slipped over the top.
Below are the do not disturb door sliders. Designed creatively to seamlessly blend art and copy.
Below are a few more examples of how the brand comes to life in what would normally be simple activations.
Madeleine Twiggs 