Design Strategy
In Maricopa county, Arizona, the Kelly family desired to create a modern ranch community that gives residents the opportunity to own a home that feels like their very own slice of ranch life.
The Big Idea
For a place that celebrates the joy of moments spent with family, the freedom of bare feet, and the feeling of wind through your hair, the brand idea ‘Unbridled Spirit’ embodies this place to a “T”.
The Principles
These principles are written and designed to be received like a story. Each page highlights a different important pillar of the community while using imagery and wording to drive the principles home.
Madeleine Twiggs 