Brand Identity
The Moor at Marina Bay is a Marriott Tribute Portfolio hotel, designed to portray the effortless, tranquil energy of a boat tied up at the marina.
The Background
I worked with others to create the components below. These aspects later lead to the verbal identity I created. Click on any image to view in a larger size.
The Identity
To help craft the verbal identity I created the “acting on the brand” this can help guide future workers and managers of the hotel, designers, social media strategists, and anyone else who needs to verbally activate the brand.
Madeleine Twiggs 